- How your DAO members represent you in the ecosystem
- Your presence at events and conferences
- Media reach
This segment of branding is much harder to control, because you rely on your community to grow it for you. Think of community branding as the tree that grows from the seed you planted. It can’t grow without your initial action of planting it, but you can’t change exactly where the branches reach or how big the tree gets.
Your community branding is the way DAO members represent you in the ecosystem. If a member of your DAO goes on a podcast, how do they represent your brand? How do they talk about their experience contributing? If a DAO member tweets about you, what is the general sentiment of that tweet? What if a journalist uses that tweet to support an article?
Not every DAO member should feel like they need to represent the DAO in the same way. But, if there is a common thread, that will become part of your DAO's identity in the ecosystem.
You can’t change how the community represents your DAO outside of it, but you can plant seeds for them to help grow. If your DAO has a culture of respect and good communication, you can expect that DAO contributors will treat your organization in a similar way.