Engagement is prioritized over growth
There’s no reason to recruit members just for the sake of recruiting members. It’s best to have members who are engaged and highly mission-aligned, rather than members who join for one day and then disappear.
So, a healthy community is one with high engagement, although it doesn’t have to be high growth.
Emile Kormienko, experienced community builder in both web2 and web3, said that community managers should focus on engagement over growth when measuring the health of their community.
“I think engagement is the best metric to track, not growth. Growth is definitely important, but would you rather be part of a huge community where barely anyone talks or a smaller group with dynamic conversations and infectious energy?” she said.
Idkcrypto, community builder of WGMI and formerly Mycelium, said that a small but active community is much better than a large, inactive one. “Just because you have 10,000 members does not mean all 10,000 are true community members. I would rather have 1,000 members with 900 participating every week.”
The connection between community members can be make-or-break for your community. Often called the Vibes in web3, if the vibes are off, the community is probably off, too.
While keeping people engaged is great, you can take it one step further by ensuring those engagements are meaningful.
“Even if people aren’t sticking around for long, if you are interacting with them, listening, and helping them it is still beneficial” said Shawn, community builder at Aragon and formerly Index Coop. “It creates an imprint in their mind about the organization, which they will use when recommending the product or service in the future. Word of mouth is the strongest form of advertisement.”
A community engaged with meaningful interactions can become a sales team in disguise, which is more than a healthy community: it’s an effective community driving sales back to your DAO!